12 Years of hands-on experience leading design teams, big and small.
UX/Product Design Leadership
UX & Business Strategy
Design Culture Building
Design Advocacy & Evangelism
Designer Mentorship & Coaching
Design Leadership
I’m a hands-on Product Design leader with 12 years of global design leadership and team-building experience in the consulting, agency, and product realms. I have successfully built design teams, small and large (3 to 165) for numerous organizations and provided strong leadership to achieve common goals, with a 2% employee attrition rate over 4 years, by building a strong design culture.
I am based in Chicago but work globally with worldwide teams.
I have global design leadership experience in North America, South America, Europe, and APAC, including offshore design studios for companies like Accenture, Salesforce, and Autodesk, among others.
I’m not just a design executive, as I have successfully led multiple $1M+ engagements from sales to delivery, utilizing a design-thinking-led design/development process that led to an average of 50% increase in CSAT scores, with a strong focus on creative problem-solving and a good eye for patterns in research data.
I can sell design services as well. In consulting, I have led design sales efforts in numerous roles, including
Avanade/Accenture, where I grew revenue from $0 to $125M in assisted revenue, in less than 4 years, including 12 quarters of profitability.
Salesforce, where I grew design sales from a couple hundred thousand to $15M in practice revenue.
Some of my favorite outcomes in leading designers has been:
Achieved an attrition rate of less than 2% YOY, with team of 165 designers, while the organization has a standard attrition rate YOY of 25% (Avanade/Accenture)
Led several $1M projects resulting in over $100 million in annual revenue from sales to delivery (Avanade & Salesforce)
Developed design mentorship and coaching programs, leading the team member career growth. Several junior designers, who I have mentored, are now leading teams at companies like Facebook, Google and Uber. (Avanade & Salesforce)
Led a global team of 11 product designers to redesign a product ecosystem for the film and visual effects industries, resulting in a 50% increase in successful onboarding, a 124% decrease in setup time, and a 76% increase in CSAT. (Autodesk)