About
Hi, I'm Bill!
I’m a Senior Design Leader with 15 years experience leading teams at Salesforce, Avanade, and Autodesk among others.
My focus has been on Product Design, Research and UX with 15 years of global design leadership and team-building experience in the consulting, agency, and product realms. I am based in Chicago but work globally with worldwide teams.
I have global design leadership experience in North America, South America, Europe, and APAC, including offshore design studios for companies like Accenture, Salesforce, and Autodesk, among others.
I’m not just a design executive, as I have successfully led multiple $1M+ engagements from sales to delivery, utilizing a design-thinking-led design/development process that led to an average of 50% increase in CSAT scores, with a strong focus on creative problem-solving and a good eye for patterns in research.
The Company I Keep
Dan O’hara
SVP, Digital GTM Lead
Bill was invaluable in understanding the creative process and building a creative team in 17 countries. He can work across cultures and ensure a quality product.
David Hernandez
Executive Creative Director, Ogilvy Chicago
Bill is a unique resource in his breadth and depth of understanding the complexities of User Experience: from hardcore IA, to digital strategy, content strategy, social media and conversation marketing. Bill can effortlessly transition from the big picture strategic aspects of User Experience into the detailed "boxes and arrows" of site maps and wireframes. He is an avid consumer and producer of user generated content, from blogs, to Twitter, to Facebook, etc. He is an expert in leveraging these popular tool sets as key components of integrated marketing campaigns. Bill is highly regarded by his clients and peers
and is well-known as an industry speaker and panelist. Bill's intellect
and experience is matched by his passion for all things digital.
Magnus Dahlhjeim
Creative Director - Europe, Avanade/Accenture
Bill's experience within the field of UX is truly remarkable. He is a very good UX designer and a good team player being able to recognize how to work around any challenge he is being presented with. I am happy to have had the great opportunity to work alongside with Bill setting up the XD practice at Avanade and I would strongly recommend to engage him in any kind of project or work within the UX industry.
Eugenio Calamari
Director of Product Design - LATAM, Avanade/Accenture
Bill is a passionate and long experienced professional. His devotion for product and quality are absolute. On top of that, he is a real team player and promotes collaboration, synergy and fun :)
It´s been a blast to work with Bill building new teams all around the globe, a great professional and even better colleague.
Acheivements
• Led design team, across the global, designing large multi-national financial firm’s APAC websites resulting in a 55% increase in investor CSAT and a 12.5% increase in Japanese individual investment.
• Led design for a B2B e-commerce build, utilizing AI-augmented user research, leading to a shortened timeline by over 25%.
• Led the redesign of a SaaS survey/analytics platform for a global consulting firm, which resulted in a 50% increase in engagement, and 3X user satisfaction (CSAT).
• Led design on mobile banking app for affluent clients, driving business impact, including an increase in new client signups by over 8%, improved CSAT by 55%, and reduced customer support calls by 22%.
• Led the design/development of two SaaS healthcare analytics platforms, resulting in a 15% increase in adoption, and improved customer satisfaction (CSAT) by 30%.
Key clients: Wells Fargo, Boston Consulting Group, T. Rowe Price, Price Waterhouse Cooper, Signify Health, EVI
Experience
Experience
Product Design Director
Freelance
2020 to current
• Led design team, across the global, designing large multi-national financial firm’s APAC websites resulting in a 55% increase in investor CSAT and a 12.5% increase in Japanese individual investment.
• Led design for a B2B e-commerce build, utilizing AI-augmented user research, leading to a shortened timeline by over 25%.
• Led the redesign of a SaaS survey/analytics platform for a global consulting firm, which resulted in a 50% increase in engagement, and 3X user satisfaction (CSAT).
• Led design on mobile banking app for affluent clients, driving business impact, including an increase in new client signups by over 8%, improved CSAT by 55%, and reduced customer support calls by 22%.
• Led the design/development of two SaaS healthcare analytics platforms, resulting in a 15% increase in adoption, and improved customer satisfaction (CSAT) by 30%.
Key clients: Wells Fargo, Boston Consulting Group, T. Rowe Price, Price Waterhouse Cooper, Signify Health, EVI
UX Practice Lead
Inspire11
2019 to 2020
• Designed a series of analytics applications for a large investment firm, which led to a 55% increase in investor satisfaction, and a 22% decrease in cost to serve.
• Developed a data-driven mobile strategy for AAA to increase engagement, resulting in a 650% increase in monthly visitors, a 30% decrease in member attrition, and a 27% increase in new member signups.
Key clients: Northern Trust, AAA
UX Practice Lead
Inspire11
2019 to 2020
• Designed a series of analytics applications for a large investment firm, which led to a 55% increase in investor satisfaction, and a 22% decrease in cost to serve.
• Developed a data-driven mobile strategy for AAA to increase engagement, resulting in a 650% increase in monthly visitors, a 30% decrease in member attrition, and a 27% increase in new member signups.
Key clients: Northern Trust, AAA
UX Practice Lead
Inspire11
2019 to 2020
• Designed a series of analytics applications for a large investment firm, which led to a 55% increase in investor satisfaction, and a 22% decrease in cost to serve.
• Developed a data-driven mobile strategy for AAA to increase engagement, resulting in a 650% increase in monthly visitors, a 30% decrease in member attrition, and a 27% increase in new member signups.
Key clients: Northern Trust, AAA
National UX Practice Lead
Centric Consulting
2017 to 2019
• Designed a mobile application for a hospice organization, resulting in a 25% increase in employee satisfaction and a 25% in decreased time on task.
• Led the design of a robust design system for a financial services company, leading to a 32% reduction in development time.
• Designed an e-commerce site for a Japanese manufacturer increasing NPS by 48%.
Key Clients: Zurich Insurance, Yaskawa Motorman, Vitas Healthcare
National UX Practice Lead
Centric Consulting
2017 to 2019
• Designed a mobile application for a hospice organization, resulting in a 25% increase in employee satisfaction and a 25% in decreased time on task.
• Led the design of a robust design system for a financial services company, leading to a 32% reduction in development time.
• Designed an e-commerce site for a Japanese manufacturer increasing NPS by 48%.
Key Clients: Zurich Insurance, Yaskawa Motorman, Vitas Healthcare
Director, Product Design - Media/Entertainmnt
Autodesk
2016 to 2017
• Led a global team of 11 product designers to modernize a collaboration platform for the film/vfx industries, resulting in a 50% increase in successful onboarding, a 124% decrease in setup time, and a 76% increase in CSAT.
• Led design of an analytics application, that led to a CSAT of 87% during the MVP and was utilized by 12/14 key customers.
• Developed a multi-platform design system, which won the most prestigious design award within Autodesk in 2016.
Practice Director, UX
Salesforce
2013 to 2016
• Led a global team of 30 designers, which resulted in practice revenue from $350K to $15 million (62% increase) in 4 yrs.
• Developed a research-centric development process, resulting in an average of 50% increase in CSAT scores.
Key Clients: Intel, Nike, PayPal, eBay, Pearson Education, Abbott, Exclusive Resorts
Creative Director, North America
Avanade/Accenture
2013 to 2014
Other Experience
Director, Interaction Design
Leo Burnett
Director, UX
Ogilvy
Partner, Research Lead
Messagefirst
UX Manager
GSI Commerce (EBay)
Education
Publishing Program
University of Chicago, Graham School
Sales & Leadership Course
Dale Carnegie
Business/Computer Science
University of Montana
Volunteering
Chairman, ADABEI
American Dental Association, 2020 - Current
Leadership Forum Member
Invision - 2019 - 2023
Advisor, Marketing & UX
Atribute
Advisor, CX@Rutgers
Rutgers University - 2018 - 2021
Vice Chairperson
PhillyCHI - 2002 - 2004
Education
UX Leadership
12 years of hands-on experience leading design teams, big and small
Design Leadership
Culture Building
Design Evangelism
UX Design
15 years of experience in UX design and product design in numerous industries
Information Architecture
Wireframing
Prototyping
User Research
Creating consistent user experiences with multiple technologies and contexts.
Design System Creation
Governance
Advocacy
Mobile Design
Approachable mobile user experiences for both employees and consumers.
Mobile Workflows
Mobile Experiences
E-Commerce
Web App Design
Extensive experience in designing and redesigning complex web applications.
Analytics Applications
Data Visualization
Web Experiences
Design Systems
15 years of qualitative and quantitative user research in various mixed methods
User Interviews
Personas & Journeys
Usability Testing
Home
Work
About
ideas
Contact