I have extensive experience in designing mobile applications and web experiences across various domains, including:

Mobile Web:

Developed a data-driven mobile strategy for AAA to increase engagement, resulting in a 650% increase in monthly visitors and a 27% increase in new member signups. This likely involved optimizing the mobile web experience.

Led the design for a B2B e-commerce build, utilizing AI-augmented user research, resulting in a shortened timeline by over 25%.

Led the design of a member experience for Exclusive Resort’s affluent travelers.

Native Mobile:

Led the design of a mobile banking app for Wells Fargo affluent clients, driving business impact with increased client signups, improved customer satisfaction, and reduced support calls.

Designed a consumer mobile application for Petco, focused on pet ownership and e-commerce.

Designed a employee workflow mobile application for Nike, focused on field sales and CRM.

Led the design for a B2B e-commerce build, utilizing AI-augmented user research, resulting in a shortened timeline by over 25%.