Led the design of mobile workflow experience for Nike’s field sales employees to help . manage their sales process.
Project Summary
While at Salesforce, I spearheaded a project with a small team of designers to envision how Nike could leverage a mobile application integrated with Salesforce to streamline the sales workflow for Nike's field sales team.
The resulting concept, Nike Connect, aimed to provide a comprehensive solution for tracking client engagement and sales activities, utilizing the capabilities of Salesforce Sales Cloud.
Project Details
Role :
Project Lead
Experience Strategist
Duration :
3 weeks
Tools :
Miro, Sketch
Challenges
Employee Workflow
Sales Management
Nike’s external sales team was struggling on managing workflow, and managing salesmen’s activity and being able to transact business with visiting customers. Prior to Nike Connect, most non-CRM sales tasks were conducted using email and spreadsheets.
Results
30% decrease in admin tasks for sales reps
45% increase in field sales efficiency
3-4 additional clients to be seen daily
Process
We used slightly modified and condensed design thinking process for the project, due to the timeline.
EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
PROTOTYPE
TEST
Key
Team Members
Project
Lead
(me)
Experience
Strategist
(me)
UI
Designer
Account
Sales
Solution
During my time at Salesforce, I spearheaded a project with a team of designers and researchers to envision how Nike could leverage a mobile application integrated with Salesforce to streamline the sales workflow for Nike's field sales team. The resulting concept, Nike Connect, aimed to provide a comprehensive solution for tracking client engagement and sales activities, utilizing the capabilities of Salesforce Sales Cloud.
Our journey began with in-depth qualitative research involving corporate subject matter experts and field sales representatives. Through this research, we identified key insights on enhancing the value proposition for field sales reps and the organization as a whole. Armed with these insights, we developed an application tailored to replace traditional tools like web-based calendars and paper notes, addressing the specific needs of the sales team.
The iterative process involved refining the design and user experience based on feedback from field sales reps, ensuring that the final prototype aligned seamlessly with their requirements. We presented the concept to Nike's sales executives, effectively communicating the benefits and securing their buy-in. Subsequent refinements led to the creation of the final design, which was then translated into a functional iOS application by our mobile development team.
The beta rollout of Nike Connect to Nike's field sales teams yielded remarkable results, with post-launch feedback reflecting enthusiastic responses such as "This is going to revolutionize selling for me" and "I'm more productive and can see 3 to 4 more clients." Notably, Nike Connect significantly reduced administrative burdens for sales reps by over 30% and bolstered their fieldwork efficiency by 45%, marking a tangible success in enhancing their daily operations.
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