Financial Services
Financial Services Principles
In the years of working on Financial Services projects, I have come up with some common traits for the financial apps I have designed.
Financial applications need to:
Help users quickly identify trends, patterns, and anomalies in financial data.
Facilitate better decision-making by presenting data in a clear and actionable format.
Improve data literacy and understanding among users, even those without extensive financial expertise.
Enhance user engagement and adoption by making the application more visually appealing and informative.
Enable users to share and communicate insights more effectively with stakeholders or clients.
Ultimately, these traits need to be integrated throughout the application, from dashboards and reports to transaction summaries and portfolio analyses, ensuring that financial data is presented in a way that is both visually appealing and deeply insightful.
I also believe in the following design principles:
Security:
Financial applications deal with sensitive information and transactions, making security a top priority. Both the actual data security of applications, as well as the perception of security is important to allow users to feel the application is secure.
User Experience:
Applications can be complex, but the user interface should be intuitive and easy to navigate, Prioritizing simplicity, logical information architecture, and ensuring accessibility for users with disabilities.
Data Privacy & Confidentially:
Protect users' personal and financial data by implementing strict data privacy measures, such as anonymization, access controls, and secure data storage and transmission protocols.
Performance:
Financial applications often handle large volumes of data and transactions. Design for high performance, low latency, and the ability to scale seamlessly as the user base and workload increase.
Modularity & Extensibility:
Design a modular and extensible architecture to accommodate future changes and additions, such as new features, integrations, or regulatory requirements.
Multi-Channel Support:
Financial applications should support multiple channels and devices (web, mobile, etc.) to provide a consistent and seamless experience across platforms.
User Personalization:
Offer personalization options to tailor the application to individual user preferences, such as custom dashboards, alerts, and notifications. or regulatory requirements.
Data Visualization:
Use clear and intuitive visualizations (charts, graphs, dashboards) to present financial data in a meaningful and easily understandable way.
Employ appropriate visualization types (e.g., line charts for trends, bar charts for comparisons, pie charts for proportions) based on the nature of the data.
Utilize color, labels, and annotations effectively to highlight key information and patterns.
Provide interactive features like filtering, drilling down, and tooltips to enable users to explore data in more depth.
Ensure visualizations are responsive and optimized for different devices and screen sizes.
Data Storytelling:
Present financial data in a narrative format that tells a coherent story, making it easier for users to understand the context and implications.
Use visualizations in conjunction with textual explanations, annotations, and insights to guide users through the data story.
Highlight key metrics, trends, and outliers, and explain their significance in plain language.
Incorporate interactive elements like sliders, filters, or scenarios to allow users to explore "what-if" situations and see how changes affect the data story.
Tailor data stories to different user roles and preferences, providing different levels of detail or highlighting relevant information based on user needs.
Help users quickly identify trends, patterns, and anomalies in financial data.
Facilitate better decision-making by presenting data in a clear and actionable format.
Improve data literacy and understanding among users, even those without extensive financial expertise.
Enhance user engagement and retention by making the application more visually appealing and informative.
Enable users to share and communicate insights more effectively with stakeholders or clients.
Key Financial Services Projects
T.Rowe Price’s Japanese Websites
Read Case Study
A Mobile App for Wells Fargo
Read Case Study
T.Rowe Price’s Japanese Websites
Read Case Study
A Mobile App for Wells Fargo
Read Case Study