a Senior Design Leader with 15 years experience leading teams at Salesforce, Avanade, and Autodesk among others.

Hi, I'm Bill

a Senior Design Leader with

15 years experience leading

teams at Salesforce, Avanade,

and Autodesk among others.

Design For

T. Rowe Price’s

Japanese Websites

Led a global team of 7 designers to redefine the digital experience for T. Rowe Price's asia-pacific investors

Read Case Study

A Survey & Analytics

Platform for PWC’s

Employees and Clients

Led a global product design team of 7 to redesign a SaaS survey & analytics platform for PWC’s employees and clients.

Read Case Study

A Mobile Application

for Wells Fargo’s

Affluent Customers

Led a global design team of 8 to build a groundbreaking mobile experience for Wells Fargo's affluent clients

Read Case Study

AI Augmented Research

and Design for a B2B

E-Commerce Website

Led design and research for a B2B

laundry distributor’s e-commerce site

with over 2,000,000 SKUs

Read Case Study

The Design of a Film/VFX Collaboration Product Ecosystem for Autodesk

Led global design team of 11 resigning a SaaS product ecosystem for the film/VFX industries for Autodesk

Read Case Study

All Work

Im a hands-on Design Leader, Over the past 15+ years I’ve led innovative design/research teams building customer experiences and by connecting business goals with user needs.


Currently I am Freelancing as a Product Design Director for Fortune500 clients. My focuses have been on Web Apps, Mobile, Websites, Data Visualization, User Journeys and Personas.


Formerly at Salesforce, Avanade/Accenture, and Autodesk. I have also held several design and UX leadership roles in consulting, product design and agency roles.

The Company I Keep

Dan O’hara

SVP, Digital GTM Lead

Bill was invaluable in understanding the creative process and building a creative team in 17 countries. He can work across cultures and ensure a quality product.

David Hernandez

Executive Creative Director, Ogilvy Chicago

Bill is a unique resource in his breadth and depth of understanding the complexities of User Experience: from hardcore IA, to digital strategy, content strategy, social media and conversation marketing. Bill can effortlessly transition from the big picture strategic aspects of User Experience into the detailed "boxes and arrows" of site maps and wireframes. He is an avid consumer and producer of user generated content, from blogs, to Twitter, to Facebook, etc. He is an expert in leveraging these popular tool sets as key components of integrated marketing campaigns. Bill is highly regarded by his clients and peers

and is well-known as an industry speaker and panelist. Bill's intellect

and experience is matched by his passion for all things digital.

Magnus Dahlhjeim

Creative Director - Europe, Avanade/Accenture

Bill's experience within the field of UX is truly remarkable. He is a very good UX designer and a good team player being able to recognize how to work around any challenge he is being presented with. I am happy to have had the great opportunity to work alongside with Bill setting up the XD practice at Avanade and I would strongly recommend to engage him in any kind of project or work within the UX industry.

Eugenio Calamari

Director of Product Design - LATAM, Avanade/Accenture

Bill is a passionate and long experienced professional. His devotion for product and quality are absolute. On top of that, he is a real team player and promotes collaboration, synergy and fun :)

It´s been a blast to work with Bill building new teams all around the globe, a great professional and even better colleague.