Hi, I'm Bill
a Senior Design Leader with
15 years experience leading
teams at Salesforce, Avanade,
and Autodesk among others.
Design For
T. Rowe Price’s
Japanese Websites
Led a global team of 7 designers to redefine the digital experience for T. Rowe Price's asia-pacific investors
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A Survey & Analytics
Platform for PWC's
Employees and Clients
Led a global product design team of 7 to redesign a SaaS survey & analytics platform for PWC’s employees and clients.
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Process and UX evaluation framework for Emory’s UX team
Spearheaded a new UX evaluation process, and created UX training documents for this fledgeling UX team.
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A Mobile Application
for Wells Fargo’s
Affluent Customers
Led a global design team of 8 to build a groundbreaking mobile experience for Wells Fargo's affluent clients
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The Design of a Film Collaboration Product Ecosystem for Autodesk
Led global design team of 11 resigning a SaaS product ecosystem for the film/VFX industries for Autodesk
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All Work
Im a hands-on Design Leader, Over the past 15+ years I’ve led innovative design/research teams building customer experiences and by connecting business goals with user needs.
Currently I am Freelancing as a Product Design Director for Fortune500 clients. My focuses have been on Web Apps, Mobile, Websites, Data Visualization, User Journeys and Personas.
Formerly at Salesforce, Avanade/Accenture, and Autodesk. I have also held several design and UX leadership roles in consulting, product design and agency roles.

The Company I Keep

Dan O’hara
SVP, Digital GTM Lead
Bill was invaluable in understanding the creative process and building a creative team in 17 countries. He can work across cultures and ensure a quality product.

David Hernandez
Executive Creative Director, Ogilvy Chicago
Bill is a unique resource in his breadth and depth of understanding the complexities of User Experience: from hardcore IA, to digital strategy, content strategy, social media and conversation marketing. Bill can effortlessly transition from the big picture strategic aspects of User Experience into the detailed "boxes and arrows" of site maps and wireframes. He is an avid consumer and producer of user generated content, from blogs, to Twitter, to Facebook, etc. He is an expert in leveraging these popular tool sets as key components of integrated marketing campaigns. Bill is highly regarded by his clients and peers
and is well-known as an industry speaker and panelist. Bill's intellect
and experience is matched by his passion for all things digital.

Magnus Dahlhjeim
Creative Director - Europe, Avanade/Accenture
Bill's experience within the field of UX is truly remarkable. He is a very good UX designer and a good team player being able to recognize how to work around any challenge he is being presented with. I am happy to have had the great opportunity to work alongside with Bill setting up the XD practice at Avanade and I would strongly recommend to engage him in any kind of project or work within the UX industry.

Eugenio Calamari
Director of Product Design - LATAM, Avanade/Accenture
Bill is a passionate and long experienced professional. His devotion for product and quality are absolute. On top of that, he is a real team player and promotes collaboration, synergy and fun :)
It´s been a blast to work with Bill building new teams all around the globe, a great professional and even better colleague.

UX Leadership
12 years of hands-on experience leading design teams, big and small
Design Leadership
Culture Building
DesignOps / ResearchOps

UX Design
15 years of experience in UX design and product design in numerous industries
Information Architecture
Wireframing
Prototyping
User Research
Creating consistent user experiences with multiple technologies and contexts.
Design System Creation
Governance
Advocacy
Mobile Design
Approachable mobile user experiences for both employees and consumers.
Mobile Workflows
Mobile Experiences
E-Commerce

Web App Design
Extensive experience in designing and redesigning complex web applications.
Analytics Applications
Data Visualization
Web Experiences
Design Systems
15 years of qualitative and quantitative user research in various mixed methods
User Interviews
Personas & Journeys
Usability Testing